Zirrow and Hightech Innovators have signed a collaboration agreement. The partnership focuses on improving efficiency within the IT landscape, with an emphasis on sustainability initiatives in the IT domain — including energy consumption, performance monitoring and data-driven optimization. This partnership strengthens the consortium dedicated to making sustainability in Europe’s digital infrastructure measurable and transparent.
Awareness around energy consumption in IT is growing. The challenges are clear: AI and high-performance computing (HPC) guzzle energy, data centers are getting bigger, and sustainability is becoming a critical factor for both cost savings and regulation. But how do we translate this awareness into actual action? In this follow-up article, we dive deeper into concrete solutions for improving energy efficiency in IT.
In the world of information technology, everything revolves around speed, processing power and innovation. But as AI and high-performance computing process ever-increasing amounts of data, the energy requirements of data centers are also growing. The challenge? Doing more with less. And that starts with insight. Nike's slogan, “Just Do It,” is a powerful call to action in this context: take proactive steps to improve energy efficiency.
In de wereld van informatietechnologie draait alles om snelheid, rekenkracht en innovatie. Maar naarmate AI en high-performance computing steeds grotere hoeveelheden data verwerken, groeit ook de energiebehoefte van datacenters. De uitdaging? Meer doen met minder. En dat begint met inzicht. De slogan van Nike, “Just Do It”, is in dit kader een krachtige oproep tot actie: neem proactieve stappen om de energie-efficiëntie te verbeteren.
Can we trust big tech to take the lead? Recently, OpenAI, SoftBank and Oracle announced a joint project called Stargate, a $500 billion investment in AI infrastructure in the United States. This project includes the construction of data centers and promises to create over 100,000 jobs. The US President has expressed his support for this private sector investment, which aims to strengthen the U.S. position in artificial intelligence. (Source: Reuters) While this development drives technological progress, it raises concerns about the impact on energy consumption. The focus seems primarily on unlocking energy resources without prioritizing sustainability. This is a missed opportunity, especially given the growing demand for energy-efficient solutions.
Big tech in general, and datacenters in particular are currently often depicted in a negative way due to the enormous amounts of energy they use. It is also sector that is absolutely a force for good when it comes to sustainability however.
